Self-Administered Surveys

Focus Groups/IDIs

Health Care Surveys
 
Telephone Surveys

Web Surveys

Scanning (OCR)

We offer the full range of qualitative methodologies, including focus groups and IDIs, ulitizing projective techniques, innovation and creativity exercises, as appropriate.

Focus groups and IDIs are conducted to:

·         explore associations with, and examine knowledge and usage of, products, brands and services

·         test product, service, and advertising positionings prior to quantitative evaluation

·         assist in the development of TV, web, email and print advertising

·         develop direct mail program communications materials

·         develop and ensure on-going satisfaction with Loyalty Programs

·         assist in questionnaire design for quantitative studies with Canadian households, vehicle owners, SMEs etc.

Expertise in conducting qualitative research among:

·         consumers

·         business owners and employees across all business sizes

·         physicians and health care workers

·         association members

Other qualitative research techniques include:

·         brainstorming and ideation sessions with marketers, employees and key stakeholders

·         in-home visits to observe real life and real time consumer behaviours

·         IDIs and groups by telephone

·         Multi-country studies

 

 

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